BAM Construction / 110 Queen Street / 2010
Capturing Glasgow’s character through a place-led property identity
Overview
BAM Properties’ 110 Queen Street development in Glasgow required a distinctive identity that would resonate locally while maintaining a contemporary, premium tone. Drawing inspiration from the nearby Duke of Wellington statue, famously topped with an orange traffic cone, the concept embraced the city’s irreverent humour and cultural character. The address number 110 became a core device, replacing “io” in key words such as vis110n and locat110n, creating a bold and memorable typographic identity rooted in place.
My role
I developed the overarching concept and visual identity, translating the local reference and the “110” typographic device into a cohesive brand system spanning a logo, typography, colour palette and marketing collateral. In the logomark, the zero in 110 was designed as a top-down view of a traffic cone, reinforcing the concept in a subtle but distinctive way. The identity balanced wit with professionalism, ensuring the development felt culturally connected while remaining commercially credible within a competitive property market.
£50 million project
143,000 sq ft of prime office space
7 tenants
£50 million project 143,000 sq ft of prime office space 7 tenants
A fun interactive game on the project page
The final fitout
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