Melbourne Airport Rail / Branding & Identity / 2019

Defining the identity of a project Melbourne has waited decades for

Overview

Melbourne Airport Rail is a once-in-a-generation project connecting Melbourne Airport to Victoria’s rail network for the first time. The brand needed to feel timeless, confident and immediately recognisable, capturing the significance of a long-anticipated piece of city-shaping infrastructure.

My role

I created the brand identity and designed the logotype from concept to final mark. A single dashed-line gesture was developed to reference both flight paths and train tracks, refined through multiple iterations to balance clarity and character. The result is a distinctive identity designed to scale across signage, communications and the public realm.

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High-praise from Victoria’s favourite transport blogger

High-praise from Victoria’s favourite transport blogger

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Accessibility guidance embedded within the brand guidelines

Accessibility guidance embedded within the brand guidelines

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