Metro Tunnel / Melbourne Museum Activation / 2021
Illustrating big infrastructure to inspire curious little learners
Overview
A Melbourne Museum school holiday activation was delivered to help young audiences understand how the Metro Tunnel is built beneath the city. The experience translated complex tunnelling concepts into an engaging, hands-on learning environment, generating strong participation, positive media coverage and curiosity around engineering and STEM careers.
My role
I illustrated a seven-metre walkthrough tunnel boring machine and worked closely with subject matter experts to simplify complex mechanics into a child-friendly visual language. Supported by interactive build activities, the illustration helped make large-scale infrastructure accessible, engaging and memorable for families.
55k visitors admitted
9,375 meaningful visitor interactions
303k people reached through Herald Sun article
3,750 tunnel segment colouring in sheets used by kids
55k visitors admitted 9,375 meaningful visitor interactions 303k people reached through Herald Sun article 3,750 tunnel segment colouring in sheets used by kids
The illustrated tunnel brought engineering to life through fun facts
Young builders with their Easter treasures inside the illustrated tunnel
Feeling inspired?
-
![]()
Opening Day
Metro Tunnel / 2025
Generating city- and state-wide excitement to launch a $15bn transport project -
![A person in a blue shirt is placing a transit pass into a blue ticket machine at a station.]()
Passport Challenge
Metro Tunnel / 2026
Activating the Metro Tunnel ahead of major service change through a high-demand summer campaign -
![Three smartphones displaying different parts of a mobile app for a summer series scavenger hunt and collectibles. The screens show bright colors, icons, and instructions for finding collectibles near metro stations and tracking progress.]()
Scavenger Hunt
Metro Tunnel / 2025
Driving exploration and connection through a game-based, city-wide transport challenge -
![Colorful map of Seattle with stylized circular sections depicting streets and neighborhoods, including landmarks such as Parkville Station, Alder Station, Town Hall Station, and State Library Station, against a colorful, graphic background.]()
Lunar New Year Festival
Metro Tunnel / 2025
Helping communities learn about the project through culturally led design -
![A modern blue and white train with a digital display reading 'Airport' on the front, traveling on railway tracks during sunset with a background of trees and a partly cloudy sky.]()
Branding & Identity
Melbourne Airport Rail / 2019
Defining the identity of a project Melbourne has waited decades for -
![Two young boys crawling on a museum floor with colorful lines, playing with train toy sets, with other visitors and informational displays on the walls in the background.]()
Brand & Experiential
Metro Tunnel HQ / 2018
Bringing Victoria’s largest transport project to life for the public -
![]()
Season Review
Premier League / 2012
Visualising the drama of a landmark Premier League season -
![]()
Annual Report
WPP / 2012
Translating global strategy into a bold, culturally inspired annual report -
![]()
110 Queen Street
BAM Construction / 2010
Capturing Glasgow’s character through a place-led property identity
