Metro Tunnel HQ / Brand & Experiential / 2018
Bringing Victoria’s largest transport project to life for the public
Overview
Metro Tunnel HQ is a public visitor and education centre in Melbourne’s CBD dedicated to Victoria’s largest-ever transport project. The space was designed to make complex infrastructure accessible and engaging, supporting public understanding and learning through immersive, hands-on experiences.
My role
I developed the visual identity for Metro Tunnel HQ, creating bright visuals and an intertwined network-line system to guide visitors through the space while expressing scale and connectivity. The graphic language extended across signage, infographics and displays, transforming the centre into an interactive learning environment recognised with major design awards and strong public visitation.
607k visitors through doors to date (Jan 2026)
1,848 visitors on average per week
25,807 number of schools and community groups hosted
111k visitors in first year of opening
607k visitors through doors to date (Jan 2026) 1,848 visitors on average per week 25,807 number of schools and community groups hosted 111k visitors in first year of opening
Jacinta Allan opens the centre
A hands-on experience that resonated with young children
Feeling inspired?
-
![]()
Opening Day
Metro Tunnel / 2025
Generating city- and state-wide excitement to launch a $15bn transport project -
![A person in a blue shirt is placing a transit pass into a blue ticket machine at a station.]()
Passport Challenge
Metro Tunnel / 2026
Activating the Metro Tunnel ahead of major service change through a high-demand summer campaign -
![Three smartphones displaying different parts of a mobile app for a summer series scavenger hunt and collectibles. The screens show bright colors, icons, and instructions for finding collectibles near metro stations and tracking progress.]()
Scavenger Hunt
Metro Tunnel / 2025
Driving exploration and connection through a game-based, city-wide transport challenge -
![Colorful map of Seattle with stylized circular sections depicting streets and neighborhoods, including landmarks such as Parkville Station, Alder Station, Town Hall Station, and State Library Station, against a colorful, graphic background.]()
Lunar New Year Festival
Metro Tunnel / 2025
Helping communities learn about the project through culturally led design -
![A modern blue and white train with a digital display reading 'Airport' on the front, traveling on railway tracks during sunset with a background of trees and a partly cloudy sky.]()
Branding & Identity
Melbourne Airport Rail / 2019
Defining the identity of a project Melbourne has waited decades for -
![Interactive exhibit with a circular, circuit board-like display inside a modern building with glass walls and wooden flooring.]()
Melbourne Museum Activation
Metro Tunnel / 2021
Illustrating big infrastructure to inspire curious little learners -
![]()
Season Review
Premier League / 2012
Visualising the drama of a landmark Premier League season -
![]()
Annual Report
WPP / 2012
Translating global strategy into a bold, culturally inspired annual report -
![]()
110 Queen Street
BAM Construction / 2010
Capturing Glasgow’s character through a place-led property identity
